Adventures at the heart of nature
Forestia is more than a wildlife park—it's where nature, adventure, and emotion converge. To support the evolution of this unique destination, we reimagined its visual identity and built a digital experience that anchors the park's DNA into every pixel.
©Photos / Videos – Forestia
A Co-Created Identity, Rooted in Heritage
The project starts with a collaborative brand strategy. The challenge: evolve Forestia without losing its established recognition. The park carries two dimensions—the authenticity of a respectful approach, and the pure pleasure of adventure. Our role was to find the visual balance between these two forces, preserve what already works, and bring a modernity that naturally invites discovery. A thoughtful refresh, not a revolution. A visual identity that evolves without denying itself.
A Palette That Breathes, Shapes That Tell Stories
The color palette is intentionally broad—organic to evoke nature, yet playful to carry the fun. Illustrations draw inspiration from engraving, bringing texture and visual authenticity. Typography plays contrast: bold, assertive, readable. Finally, die-cut animal heads styled like emojis anchor the project in contemporary culture, blending modern iconography with spontaneity. A branding system that speaks to kids and parents alike, that works on billboards and mobile screens.
A Website That Adapts to Every Intent
Forestia offers three worlds—wildlife park, adventures, accommodations. The UX/UI challenge: create an experience where every visitor naturally finds their path. We mapped user journeys through strategic workshops, then designed a WordPress website built for flexibility. All connected to a ticketing system that turns interest into bookings. The result: longer visits, deeper engagement, higher conversions. An experience that guides without pushing.
