Starting from the ground to decorate around.
Carpet Society harnesses the expertise of ten renowned brands from France and Belgium, celebrated for over a century of innovation in carpets and rugs. With a history intertwined with the Decorative Arts, they offer over 20,000 patterns, from timeless classics to modern designs, crafted with unparalleled skill and technique.
© Photos — Guillaume de Laubier, Hervé Goluza, Romain Ricard, Jérôme Galland
Heritage meets modernity:
Crafting a bold identity
The mission for this project was to blend the exceptional expertise of ten prestigious brands from Belgium and France in the carpet and rug industry: Louis De Poortere, Jules Flipo, Codimat, Bausol, Catry, De Poortere Frères, Superdye, Sorev, Ora Pro Nobis, and the Royal Manufacture of Aubusson. These brands share a unique synergy—a delicate dance between their illustrious heritage and a bold leap towards modernity. We captured this essence by combining two distinct typographies in the logo: a classic serif to symbolize timeless tradition and a sleek sans-serif to embody contemporary flair. The result? A distinctive logo brimming with character and sophistication.
Timeless glyph for enduring brand
To add depth to our typographic logo, we introduced a unique glyph. This clever design, featuring a double ‘C’ that morphs into an ‘S’, symbolizes the fundamental knot in every carpet. It also evokes a sense of infinity and continuity, underscoring durability—an essential pillar of our branding that highlights the company’s commitment to sustainable practices.
Sophisticated branding meets the web
Building on our work in visual identity creation, we brought the brand’s online presence to life. To highlight the magnificent reference photos, we embraced an immersive approach with large, bold images. The graphic design is intentionally understated, allowing these photos to truly “live.” As a cohesive thread, we infused a playful typographic mix of serif and sans-serif in the titles. The result is an airy, elegant website seamlessly integrated with a CRM, enabling our client to manage incoming leads smoothly and proactively.
