Carpet Society

The mission for this project was to blend the exceptional expertise of ten prestigious brands from Belgium and France in the carpet and rug industry: Louis De Poortere, Jules Flipo, Codimat, Bausol, Catry, De Poortere Frères, Superdye, Sorev, Ora Pro Nobis, and the Royal Manufacture of Aubusson. These brands share a unique synergy—a delicate dance between their illustrious heritage and a bold leap towards modernity. We captured this essence by combining two distinct typographies in the logo: a classic serif to symbolize timeless tradition and a sleek sans-serif to embody contemporary flair. The result? A distinctive logo brimming with character and sophistication.

To add depth to our typographic logo, we introduced a unique glyph. This clever design, featuring a double ‘C’ that morphs into an ‘S’, symbolizes the fundamental knot in every carpet. It also evokes a sense of infinity and continuity, underscoring durability—an essential pillar of our branding that highlights the company’s commitment to sustainable practices.

Building on our work in visual identity creation, we brought the brand’s online presence to life. To highlight the magnificent reference photos, we embraced an immersive approach with large, bold images. The graphic design is intentionally understated, allowing these photos to truly “live.” As a cohesive thread, we infused a playful typographic mix of serif and sans-serif in the titles. The result is an airy, elegant website seamlessly integrated with a CRM, enabling our client to manage incoming leads smoothly and proactively.