Arduenna

To reflect Arduenna Gin’s identity, we focused on a minimalist and elegant design crafted to highlight the visuals. The use of generous white spaces creates a sense of lightness and balance while emphasizing the brand’s key elements. This visual approach conveys the product’s subtlety and sophistication, delivering a refined and immersive experience perfectly aligned with the brand’s premium positioning.

To awaken the senses and give a glimpse of Arduenna Gin’s unique flavor, we highlighted ingredients sourced from the Ardennes forests through the design. These carefully integrated visual elements immerse visitors in Arduenna’s gustatory universe, allowing them to imagine its aromas even before tasting. This approach sparks curiosity and fosters an immediate connection with the product.

Through detailed visuals and immersive videos, we aimed to evoke the visitor’s sense of touch. The textures of the bottles, the gestures involved in tasting, and the warm atmosphere conveyed by the videos bring out the emotions associated with Arduenna Gin. It’s an invitation to almost physically feel the elegance and sophistication of every moment shared with this spirit.

To extend the sensory experience, we emphasized Arduenna Gin’s aromatic bouquet through detailed infographics and immersive ingredient visuals. The overall atmosphere of the site, inspired by the Ardennes forests, invites visitors to almost smell the aromas that define this spirit. This approach transports them directly into Arduenna’s natural and authentic world.

The Arduenna Gin e-commerce site was designed to deliver a seamless and optimal experience, particularly on mobile, thanks to a mobile-first approach. Built on WordPress and WooCommerce, the site integrates into a complete technical ecosystem, including third-party tools for delivery management, email marketing campaigns, and secure payments. An interactive map was also developed, allowing visitors to easily locate a retail store if they prefer in-store purchases. This versatile solution combines performance, flexibility, and user-friendliness.

Arduenna Gin is, above all, a story of passion and sharing. To strengthen this connection with its community, a dedicated fan page was created. Visitors can join the Arduenna Club, an exclusive space offering unique benefits: access to private events, pre-sales of new products, and more. This space embodies the spirit of Arduenna, bringing together an engaged community around shared values and a passion for authenticity.

Arduenna Gin continues to evolve, with the addition of an Aperitivo to its range, further enriching its universe. To reflect this diversification, we designed a flexible system that adapts the design to the product while maintaining overall coherence. The Aperitivo is given a distinct look and feel, primarily through a customized color palette for its product pages and a dedicated page telling its story. This dynamic approach highlights each product while affirming the brand’s unique identity.